WellStar came to Intrinsic Design with a well-established brand, but with over 600 people in their network there were hundreds of pieces being designed independently without approval from the marketing department. Consistency was a big problem!
Our job was to design a vehicle to carry several marketing pieces along with additional vendor information. We designed this portfolio using their original logo, tag line and colors. To add freshness and sophistication to the original specifications we added some neutral colors, curves and grid lines along with new photos and graphic touches. We integrated a large pocket in the back to camouflage vendor pieces and designed several easily adapted template designs for 4” x 9” and 8.5” x 11” brochures, showcased in the portfolio.
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