Pull-A-Part came to Intrinsic Design needing a high-impact brochure to help convince city officials nationwide to allow them to build “salvage yards” in their communities. As you can imagine, they are met with every possible objection; but these are no ordinary salvage yards. They place extreme importance on the appearance of their stores where customers locate parts with computerized ease. They remove abandoned vehicles from the streets and drain and recycle every drop of fluid. As a service to the community they invite firemen and rescue workers to perform practice sessions on wrecked vehicles. Contrary to what one might expect, Pull-A-Part is an asset to any community.
To represent the sophistication of Pull-A-Part’s operations, Intrinsic Design created a metallic cover and blind-embossed icons of auto parts. The easy-to-read text is scattered with powerful testimonials. We answered the client’s need for flexibility with a creative and attractive solution. Because the covers and fly-sheets would always remain the same, we printed large quantities of both. To facilitate cost-effectively changing text and content as his company grows, we digitally printed a small quantity of inside pages. Each time the interior pages change and are reprinted the books are bound using screw posts, which give an industrial feel to the brochure.
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